A significant number of individuals are unaware that YouTube has ascended to become the second-largest search engine globally. If your clients have yet to establish a presence on this platform, they’re potentially missing out on exposure to millions of prospective customers. Why not integrate our video production services into your all-encompassing online marketing packages through reselling? By aligning with a trustworthy online video production company like Growth Nexus Pakistan, you can extend video marketing services to your clients that are poised to attract new customers—without you needing to undertake any of the demanding tasks yourself.
There is no question that videos have become some of the most powerful digital marketing tools today not only because they are memorable and persuasive, but also because search engines love them. Online videos have gone beyond YouTube and now pervades social media platforms like Twitter, Facebook, and Instagram. The accessibility of high quality video on most mobile devices has spurred this growth as consumers watch clips wherever they might be. In fact, 50% of video traffic now routes to tablets or mobile phones.
Videos are also found to increase open and click-through rates, as well as reduceemail marketing unsubscribe rates. Expert marketers use them for brand awareness, online engagement, and lead generation. Still need convincing? Here are some stats that prove why video is the future of marketing.
If you don’t have the resources and the skills to offer video production and optimization to your clients, don’t worry—you can always outsource the project to our company and simply resell our services as your own. A good video production company will not only produce the video content but also ensure that it is properly optimized for search engines. We can take care of details such as:
Research consistently underscores the superior efficacy of videos in establishing credibility and engendering trust, surpassing the impact of written text. A notable example is the Global Trust in Advertising study, encompassing over 28,000 respondents across 56 countries. The study unveiled that 36% of respondents place trust in internet video advertisements they encounter. Moreover, a third of these respondents extend trust to display videos on mobile devices, slightly exceeding the 29% who trust text ads on their mobile phones.
The distinct power of videos lies in the capacity to forge a genuine human connection, which forms the bedrock of trust-building. The visual presence of an individual resonates with consumers on a deeply human level, fostering trust. Videos empower messages through eye contact, intonation, and body language, thereby augmenting their impact. By crafting videos for your clients, you empower them to synchronize more effectively with potential customers.
Beyond their trust-inducing capabilities, videos also wield greater persuasive force compared to other content formats. This phenomenon can be attributed to the human brain’s penchant for seeking emotional input in decision-making processes, a realm where videos excel. These dynamic visuals cater to the brain’s visual and auditory systems, facilitating the absorption of facial expressions, movement, imagery, music, and other cues. This cultivation of an emotional bond ultimately influences consumer choices and actions.